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Humanities Institute

Chai Why: The Making of the Indian ‘National Drink’

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Chai Why: The Making of the Indian ‘National Drink’
April 11, 2017 5:30 pm
April 11, 2017 7:00 pm
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Time: 5:30 PM – 7:00 PM
Location: Garrison Room, Memorial Union

This illustrated talk details the promotion and spread of tea-drinking in 20th century India. Drawing on both archival and field research, it focuses on the mass popularization of “chai” through innovations in marketing and manufacturing, as well as changes in eating habits and social networks, and gives special emphasis to the role played by advertising and large and small-scale commerce in transmitting the “tea habit” to Indians, both before and after Independence in 1947.

This event is sponsored by Department of Religious Studies; Religions of India Initiative; Global Tea Initiative for the Study of Tea Culture and Science

For more information please contact: Archana Venaktesan avenkatesan@ucdavis.edu

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