Design in California 1976-81: Making WET, The Magazine of Gourmet Bathing

Design in California 1976-81: Making WET, The Magazine of Gourmet Bathing

Application Deadline: Wednesday, May 23rd, 2012

Time: 12:10 PM – 2:00 PM Location: Technocultural Studies Building (Art Annex)

Author and independent publisher Leonard Koren will speak about his career and the influential magazine he produced from 1976-81 titled “WET: The Magazine of Gourmet Bathing.” Despite its title this wide-ranging magazine was noted for its diverse coverage of contemporary culture, from pop music to photography. WET’s free and energetic page design had a positive impact on the development of “new wave” and “postmodern” design sensibilities worldwide. Our event on 5/23 will have a distinct structure to encourage student interaction with Mr. Koren. Professor James Housefield and Leonard Koren will each give 10-minute introductions to WET in its historical context. These will be followed by 30 minutes for audience discussion to generate questions, during which time Mr. Koren will sign copies of his book, “Making WET” (available in the textbooks section of the University Bookstore with the course DES 40B). From 1-2 pm Mr. Koren will discuss WET and his career in publishing and design, based on audience-generated questions.

Parking: Parking regulations on and around campus are strictly enforced. Public parking ($7 exact cash or credit/debit card) is available a 10 minute walk away, in the UC Davis South Campus Parking Garage at the Mondavi center:

This event is sponsored by the Department of Design, American Studies Program, Art Department, Art History Program, Center for Excellence in Teaching and Learning (CETL), Cinema and Technocultural Studies Program, Music Department, Nelson Art Gallery, University Library, and the University Writing Program.

For more information please contact: James Housefield, or

Center for History, Society, and Culture Davis Humanities Institute

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